Ministry of Fear. We identified the need for this new horror film production company to have an identity that would not simply be another logo at the bottom of a poster.

The resulting brand positions a new genre of film and the film company as ‘The Owners of Fear’. A bracket is central to its eerie marque, which lends fear to whatever it surrounds.

To launch the brand, Franki&Jonny commissioned a series of photographs where causes of phobias were incorporated into a single scene. These were made into postcards for the Sundance launch of the company and their first production, Trauma.

We also used elements from Trauma as well as humerous phobias relevant to the Film industry and phobias based on the location of the Festival to create a series of badges.

We would like to officially thank Mena Suvari for wearing our badges and making us feel like fashion designers for 5 minutes!