Brothers of the Head. Directed by Keith Fulton & Louis Pepe. During pre-sales F&J were appointed by Film4 and Potboiler to develop an online strategy for this brilliant cult Mock-Rock-Doc about a conjoined twin punk band. For this we sold fake memorabilia on ebay (to ourselves), had songs available for download and even created a fake Japanese fan website.

We were then appointed by both Tartan Films in the UK and IFC Films in the US to develop the global website for the release of the film as well as the extensive print campaign in the UK whilst continuing to promote the myth of The Bang Bang with additional online activity. The website was both a film and band site – users accessing The Bang Bang site could browse what would appear to be a very normal band site, but with further exploration could uncover film content revealing the true nature of the site as www.brothersofthehead.com. It was also tailored to deliver regional content depending on where you were in the world.

It quite literally worked on SO many levels.