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Vera Drake. Directed by Mike Leigh. UK Distribution: Momentum Pictures.

The challenge with this poster was to represent the dark side of the film’s controversial story without a visually dark or depressing campaign, we created an image that portrays the parallel lives of Leigh’s title character.

The poster is a tryptich of Imelda Staunton’s Vera on three ephemeral backgrounds reflecting the copy ‘Wife’, ‘Mother’, ‘Criminal’ – homely wallpaper, suburban net curtains and the walls of a prison.

The work was seen across London’s tube network and the film went on to win three BAFTAs and four Oscar nominations, as well as some excellent box office numbers.

How’s that for a happy ending?

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Poster for Vera Drake
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The march of progress_Lisbon, 2001

The march of progress_Lisbon, 2001