One for the Road. Director Chris Cooke. Produced by UK Film Council, EMMI and FilmFour. Distribution: Tartan Films. We produced all graphic design elements for this Chris’s debut feature. Filmed on DV, it’s a story of ‘losers and boozers’ – four drink driving offenders who meet on a compulsory alcohol management course.

We worked with the director and producer from an early stage developing an identity using the ‘half pint’ type on a pint glass. From this, we developed the film titles. We then went on to create a teaser campaign on beer mats before the final promotional poster, postcards and T-shirts.

We heard one person say it was the strongest campaign at the Edinburgh Film Festival. We’d like to think many more people thought the same thing.